Humiscope: master your indoors

At Humiscope we pride ourselves on living our values and being a trusted team of experts - specialising in indoor environment control. Over the years we have continued to grow and mature. While we have kept our core values, we have evolved. It is for this reason we took on the exciting rebrand journey.

While we know we are experts at mastering indoor environments, we needed to set down who we are and what we stand for and how we align this to better support our clients.

The Brand Discovery Process

We contracted leading brand agency Embark Agency to help guide the Humiscope team to articulate the above.

The ‘Brand Discovery’ process was an inclusive and fun process and at times a brain strain (strong coffee was helpful). It took place over a few sessions, some with our team and others with clients. We delved deep, spoke to current and prospective clients, got full team buy-in and we are excited to pull back the curtain on our exciting new brand. Read below on what our clients had to say.

What Did Our Clients Say About Us…?

James from Embark Agency also spoke with a few of our clients to find out what it is they look for in a supplier and how they perceive Humiscope.  We had some warm and fuzzy feelings hearing what they had to say but it also gave us a much clearer understanding of what they need and expect in a trusted partner. And we were very happy that it confirmed what we already new. Our clients look for:

KNOWLEDGEABLE
Professional - Approachable - Relatable

PEACE OF MIND
Confident - Understood - Supported

ACCOMPLISHED
Excited - Improved Efficiencies - Exceeded Expectations 

The Full Story…

If you want to find out more about our re-brand journey and a more in depth look into what our clients need from an indoor environment specialist, visit our blog page next week, when we officially launch. We hear more from our clients, their concerns, requirements and ‘nice to haves’. And how we used that information to align our goals and refresh our brand.